PROXIMA LAB + STUDIO
A few more little case studies
Here are some other sites for which I led the design while working as a freelancer (some sites may have changed since I last was involved)
Online retailer of everyone's favorite jelly beans.​
Goal
Clean up conversion paths, better organize and display product lines, emphasize opportunities to visit and tour locations, and allow for in-depth marketing copy from their brand partners. Emphasize and encourage loyalty program.
​
​
A global construction materials business.
Goal
Re-platform on Oracle to introduce an authentic B2B experience, with customized sign up, login, and account features tailored to their specific business needs.
A global manufacturer specializing in adhesive coated and laminated materials and photoluminescent films and sheets.
Goal
To redesign, re-architect and re-brand their business with a focus on their story, offerings, and to punctuate their key business offering in custom solutions for B2B partners.
The Canada branch of the global company Brother.
Goal
Redesign their site with new brand standards and re-architect their offerings in a way that creates faster paths to conversion. Provide strategy around marketing Brother Care, product registration and other programs designed to provide data that assists with loyalty and retention.
Franchise Smoothie Shop.
Goal
Make it easier for customers to shop ahead of time for what they want. Make it easy to see what's customizable. Field visits to local stores demonstrated that employees were spending a lot of time answering these questions and we wanted to improve sales and speed of delivery, so we updated the site to make it easier to navigate and included a fuller picture of a customer's options.